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Marketplace Events is the largest organizer of consumer remodeling, home décor and gardening shows targeting the $300 billion home improvement market in North America. The Business’s 27 annual consumer shows attract over one million attendees, and 14,000 exhibitors fill 2.7 million square feet of booth space. The Business has an excellent reputation for producing high quality shows – from Orlando to Santa Clara, from Montreal to Vancouver – and is the clear market leader in 18 of its markets.
Business highlights include:
§ Largest multi-market consumer show portfolio with a leveragable national infrastructure of 27 events in 18 markets;
§ The #1 position in its market;
§ Shows reach one million+ affluent home improvement enthusiasts;
§ Blue chip sponsors, including Home Depot, GMC, HGTV, and RE/MAX, along with 14,000 other exhibiting companies;
§ Impressive online growth of prospective show attendees, with 861,000 unique visitors and a database of 200,000+ opt-in users for targeted lead generation; and
§ Deepest consumer show management talent pool.
Vibrant Marketplace The shows’ dynamic consumer market-places attract large numbers of affluent home improvement enthusiasts in search of specific and actionable information. Visitors pre-qualify themselves by purchasing a ticket for a nominal admission fee representing the ultimate form of permission marketing. Few other B2C media sales channels exist where qualified interest groups pay to be sold goods and services. Consumers benefit from diverse product offerings, expert advice, education and entertainment. They also benefit from the ability to “see, try and buy” – still hugely important in the buying decision chain, complementing the emerging Internet culture. Exhibitors value the on-site sales as well as leads, product/ brand awareness, PR, R&D, and product testing that come from direct face to face contact with their consumers.
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FROM OUR SPOKESPERSON
TY PENNINGTON:
This partnership makes a lot of sense for me. People always ask me where they can buy the cool products they see on our show, and the truth is that the best place to find all the basics, plus all the hot new products – all in one place – is at the type of home shows Marketplace Events produces.
Tom, Lisa and I have kept in touch over the years, and it just made sense now to partner with people I know and trust – people who produce quality events. Plus, I think there’s something really cool about an event that brings together big brands we all know, along with small independently owned businesses, new companies trying to launch the next hot product, and local artisans and craftsmen – all willing to stand behind their products and explain what they do. It’s not for everyone but for people passionate about their home and for someone like me, who’s a major home improvement junkie, it’s an incredible high.
-Ty Pennington |
